If you’re lucky enough to be Brad Pitt, your credibility even manages to increase when you sign to Chanel. The face of credibility, Lemmy Kilmister of Motorhead, re-wrote his classic ‘Ace of Spades’ for the purposes of a beer commercial. Jackson is currently spruiking online betting.
Jerry Seinfeld once (bizarrely) appeared in advertisements for the Greater Building Society. It’s such a common thing you’d be forgiven for thinking everyone must be a sell out. The Maddens may be annoying but this argument feels weak, like a grown man hating on their former teenage heroes.
His evidence: the Madden boys used to be open PETA supporters, going so far as to contribute their hit ‘Lifestyles of the Rich and Famous’ for the animal rights group’s compilation CD. In December 2012 his article on Good Charlotte’s Madden brothers becoming the new face of KFC discussed the notion they were absolute, no argument sell outs. On January 2 this year, Harley posted on their Facebook page ‘Anyone that call EMT a sellout doesn’t know what a sellout is… (we) still get wasted and still cook up tons of bacon just like we did on day 1 (sic).’ While I’m sure EMT know there’s more to maintaining credibility than cooking a ton of bacon, this is a fine example of trolls doing what trolls do best: hate without consequence.ĭoes the sell out argument hold any water? Daniel Burt certainly thinks so. The haters eventually got through to them. Isn’t the point of entrepreneurial ventures to make money? We’re not talking about an independent grindcore band releasing a smooth house album featuring Mariah Carey this is five fat Canadians getting drunk and creating food monstrosities in their own kitchen. The additional revenue flow didn’t stop however: their online store sells EMT branded clothes, kitchenware and a cookbook so you can make their culinary beasts at home. Douchebags perhaps, but they’ve since toned down their behaviour (though it’s unclear whether this is due to the negative reaction from viewers or from their desire not to cannibalise their own fan base). They combated the negative reception the ads attracted with the explanation ‘bacon doesn’t come free’. The video uploaded Jfeatured the boys getting drunk on the streets of Montreal, celebrating their immense success by flaunting it in the back of a limousine and partying in fancy clubs with models dressed in EMT merchandise.Īll of a sudden their DIY-style, college kid YouTube videos began advertising deals with Netflix. Weekly EMT videos saw their disgustingly admirable creations be rewarded with an audience of millions. The view count quickly rose and the boys knew they were onto something special. And thanks to YouTube we’ve witnessed every step along the way.īack in October 2010 a video was uploaded of host Harley Morenstein and friend Alex Perrault (later know as MusclesGlasses) eating a pizza loaded with fast food items that topped 5,000 calories. Fortunately smart enough not to go down the Abercrombie & Fitch route of advertising and alienate just about every person on the planet, theirs is a far greater crime: rags to riches success. Once, the main victim of this was heavy metal bands in the 90s thanks to the internet, it’s now everyone under the sun.Įpic Meal Time (EMT), arguably the biggest cooking show on YouTube, is just one of many to cop flack from a passive-aggressive social media public. Think of politicians contradicting their own ideologies, Milli Vanilli and Nickelback’s entire career. The most credible online dictionary, Urban Dictionary, cites selling out as ‘a compromise of values… in exchange for fame and monetary profit.’ Wikipedia offers a similar definition: the compromise of integrity, morals and principles for personal gain.
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